Lazyweb Research analyzed Photomath’s observed July 2026 app variations. We detected 18 distinct experiments, at least 14 involving the paywall, plus 12 paywall CTA experiments; 8 of those 12 changed the CTA text. The comparison is Photomath 12 CTA experiments with 8 text changes, Kahoot 16 with 8, and Quizlet 9 with 2. These are detected before/after variations with inferred rationale, not company-confirmed A/B tests, and no lift is measured. The dataset contains 4,814 detected diffs overall and 795 CTA diffs; 1,425 experiments lack a screen category, so surface splits are lower bounds.

[What Is Photomath A/B Testing On Its Paywall CTA?](<https://www.lazyweb.com/research/photomath-paywall-cta-experiments>)

Source observed: 2026-10-05T09:40:35.032Z. Last checked: 2026-10-20T08:48:45.568+00:00.

[Full page Markdown](<https://www.lazyweb.com/pages/43faa16f-72ce-46c8-85cd-3dc731327b6e.md>)

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