Across 1,886 labeled primary paywall CTAs, “Continue” is most common at 350 uses across 66 companies, followed by “Subscribe” (89), “Start free trial” (84), “Try for free” (74), and “Subscribe now” (54). We recommend “Continue” after quizzes or onboarding when a soft action fits; use an explicit subscription or trial verb on a standalone decision screen. The analysis covers approximately 800 tracked apps from July 2026, merges casing with `lower()`, may include re-extractions, and measures prevalence rather than conversion.

[What Is the Most Common Primary CTA Text on Paywalls?](<https://www.lazyweb.com/research/most-common-primary-paywall-cta-text>)

Source observed: 2026-10-20T06:52:00.644Z. Last checked: 2026-10-20T06:52:00.644+00:00.

[Full page Markdown](<https://www.lazyweb.com/pages/d144d6d9-0184-4729-9604-41f45c77440e.md>)

Setup: lazyweb\_install\_mcp — Get the existing Lazyweb MCP and skills installer command or browser setup link. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer.
GET https://www.lazyweb.com/api/public/v1/convert
Required inputs: none

Local setup command: curl -fsSL https://www.lazyweb.com/install.sh | bash
Browser setup: https://www.lazyweb.com/mcp-install
Full guide: https://www.lazyweb.com/developers.md
Authenticated MCP: https://www.lazyweb.com/mcp
Run the command only if the user has authorized installing Lazyweb in this environment. Otherwise obtain that authorization first. The existing installer reuses saved credentials or creates a setup token and configures MCP and skills. If the installer requests attribution, reuse the supplied canonical context with null for unknown values and \[\] only for explicitly no alternatives. Keep context in JSON bodies, never URL query strings. Hosted agents without a shell should use the browser setup link. Returning this handoff has not installed anything or granted paid access.

---

Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from Lazyweb’s knowledge base. No account or API key required.

Replace {question} with your own question, URL-encoded.

```text
GET https://www.lazyweb.com/agent/faq?q={question}&trace=t_45f431541a0e
```
