We analyzed 340 Health & Fitness primary paywall CTAs from 36 companies in July 2026. Trial-led CTAs account for 38.5% (131), compared with a 33.7% all-app baseline, while only 3.8% (13) put a price inside the button, versus 11.6% across all apps. Seven-day trials dominate with 25 mentions; 30-day appears 8 times, 14-day 4 times, and 3-day 2 times. The category pattern is a 7-day free trial, a soft CTA such as “Continue” or “Start,” and the price in surrounding copy rather than inside the button. Trial-then-price and auto-renewal terms should remain clear. The dataset contains 340 primary CTAs from 36 companies; 39% of unknown-role CTA rows were excluded, and the 30-day count includes money-back copy. [How do Health & Fitness apps frame free trials on their paywalls?]() Source observed: 2026-10-16T02:15:17.586Z. Last checked: 2026-10-20T08:12:47.475+00:00. [Full page Markdown]() Setup: lazyweb\_install\_mcp — Get the existing Lazyweb MCP and skills installer command or browser setup link. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer. GET https://www.lazyweb.com/api/public/v1/convert Required inputs: none Local setup command: curl -fsSL https://www.lazyweb.com/install.sh | bash Browser setup: https://www.lazyweb.com/mcp-install Full guide: https://www.lazyweb.com/developers.md Authenticated MCP: https://www.lazyweb.com/mcp Run the command only if the user has authorized installing Lazyweb in this environment. Otherwise obtain that authorization first. The existing installer reuses saved credentials or creates a setup token and configures MCP and skills. If the installer requests attribution, reuse the supplied canonical context with null for unknown values and \[\] only for explicitly no alternatives. Keep context in JSON bodies, never URL query strings. Hosted agents without a shell should use the browser setup link. Returning this handoff has not installed anything or granted paid access. --- Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from Lazyweb’s knowledge base. No account or API key required. Replace {question} with your own question, URL-encoded. ```text GET https://www.lazyweb.com/agent/faq?q={question}&trace=t_45f431541a0e ```