We organize 21 research questions on mobile paywall CTA wording. Across 1,886 primary CTAs from approximately 800 apps, bare “Continue” is the most common exact text with 350 instances; 33.7% mention “free” or “trial”, 11.6% include a price or billing period, and 2.5% use strict urgency or discount language. Trial-promise CTAs lead at 46.4% of companies versus 31.1% for Continue-style CTAs. Secondary patterns include “view all plans” and restore links, while “not now” is the most common dismiss wording. Category findings cover Education, Health & Fitness, Photo & Video, Music, and Graphics & Design.

[Paywall CTA copy benchmarks](<https://www.lazyweb.com/research/category/paywall-cta-copy-benchmarks>)

Source observed: 2026-10-20T06:57:44.840Z. Last checked: 2026-10-20T06:57:44.84+00:00.

[Full page Markdown](<https://www.lazyweb.com/pages/cf2e332a-c98b-4056-b397-04538a51f35c.md>)

Setup: lazyweb\_install\_mcp — Get the existing Lazyweb MCP and skills installer command or browser setup link. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer.
GET https://www.lazyweb.com/api/public/v1/convert
Required inputs: none

Local setup command: curl -fsSL https://www.lazyweb.com/install.sh | bash
Browser setup: https://www.lazyweb.com/mcp-install
Full guide: https://www.lazyweb.com/developers.md
Authenticated MCP: https://www.lazyweb.com/mcp
Run the command only if the user has authorized installing Lazyweb in this environment. Otherwise obtain that authorization first. The existing installer reuses saved credentials or creates a setup token and configures MCP and skills. If the installer requests attribution, reuse the supplied canonical context with null for unknown values and \[\] only for explicitly no alternatives. Keep context in JSON bodies, never URL query strings. Hosted agents without a shell should use the browser setup link. Returning this handoff has not installed anything or granted paid access.

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Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from Lazyweb’s knowledge base. No account or API key required.

Replace {question} with your own question, URL-encoded.

```text
GET https://www.lazyweb.com/agent/faq?q={question}&trace=t_45f431541a0e
```
